So(cial) Good Design Awards
Role: Concept creation, photoshoot art direction, logo, award book, exhibition, and award design
Client: Association of Registered Graphic Designers (RGD)
Awards: Design Edge Redgee Finalist
Since 2012, the So(cial) Good Design Awards has recognized outstanding design intended to serve the social good. The design team at Forge was invited to create the visual identity and collateral for the 2014 awards.
One of the main objectives was to develop a distinctive brand that would generate buzz in the design community and help SoGood stand out in a competitive award market to better attract entrants.
The team brainstormed a variety of concepts and arrived at the image of a set of dominoes — a powerful symbol for ‘starting a movement’. Based on this concept, we created an identity and coordinated campaign that included a custom photoshoot, award book showcasing the winners, animated social media banners, a trophy using sustainable materials, and an exhibit for Toronto’s Pearson International Airport.
The result was a meaningful and comprehensive brand that recognized those participating in design for social good and served as a call-to-action to the design community at large to keep that momentum going.
Studio: Forge Media + Design
Creative Direction: Stüssy Tschudin
Design: Heather Angell, Shane Collier
Award & Exhibit Fabrication: Ronnie Gandhok
Photography: Rob Davidson & Associates